connoatives

The word RED in this advertisment really stands out to me as it connotes that this product is very seductive and i can imagine it attracts alot of readers due to the fact it has kate moss , a very famous model , advertising this product for rimmel. In the top left corner of this page it has the effect that  kate moss has actually wrote her name with lipstick.


The word DELICIOUS in this advertisment connotates that this fragrance smells "delicious" like the taste of the "delicious" apple in her hand. The designer DKNY (Donna Karan New York) is associating  the "big apple" (associated with newyork) into this product . There is a reflection of the famous empire state building in the product and this advertisment shows that it is aimed at glamourous women who want to smell "delicious".

The pronouns "I" connotates that all this woman needs is her levis. This photo is set up in a very natural scenery to show that the jeans may be made from natural materials. A woman with a very slender body is used for this photo to entise readers and she is topless to make it seductive which draws readers in.

The words "super glossy" connates that this product will make your hair shiny. The word glossy gives the impression that this product is good for your hair. Also Cheryl Cole , a icon for women , is used for this advert to entise readers to make people think they can have hair like hers if they use this product.

Grammar and syntax

Morbidly obese boy aged TWO becomes youngest in world to have weight loss surgery.

This is a newspaper article headline published by the Mirror informing middle class people (their target audience) about this extreme story with the intention to shock readers. Firstly I recognise that there is a pre modifier which is the word 'morbidly' , this is used before the word 'obese' , this is used to really exaggerate the story and make it very clear just how large this young boy is. It is also apparent to me that the writer of this article is really trying to indicate just how extreme this story is by writing 'boy aged TWO'  in capital letters to really emphasise just how young this person is and make it clear that this is what makes it most shocking for the fact that he is so young. Also where this headline says 'youngest in the world' shows how extreme this case is and the word , youngest is used as a pre modifier and the words , in the world , are the the post modifier. These are all features used for a dramatic effect.

Tesco 'Back to School' aisle pictured filled with bottles of ALCOHOL.

This is a headline used by the Mirror and it serves the purpose to entertain readers by shocking them.This is obviously a article about a misplaced sign and it is clearly a joke as this would not normally happen. The word Tesco is a proper noun to show that this is a big company and in a way it is used at the beginning of the sentence to humiliate Tesco as a huge company like this should not be slipping up and make mistakes like this. The words 'filled with bottles' really indicates just how many bottles there were and bottles is a collective noun.At the end on the sentence it says 'ALCOHOL' and this is a concrete noun to indicate how bad that alcohol is associated with the children's 'back to school' area and it is like it is a joke implying that most children break the law by drinking so the back to school area should now be swapping their pens and pencils for bottles.

iPhone 5S and 5C: Japanese fans queue outside Apple store in deadly TYPHOON to be first in line.

This headline is used by the daily mirror informing people about the certain extent people go to get the lastest technology. The word 'fans' is a collective noun to show how many people are really interested in the release of this new phone that there are numbers of people literally queuing to get this new technology. The word deadly is adjective used to explain just how bad the weather was , this is a exaggeration to attract readers. Also the word 'TYPHOON'  is a comparison because it was not literally a typhoon but using this word draws attention to the reader as it sounds more dramatic and it is in capital letters to make it bold and clear that there was a down pour of a lot of rain and fans still waiting in line to be one of the first to get this new technology.

Beyonce and Jay Z are rolling in it, named richest celebrity couple.

First of all in this headline proper nouns are used to show names of people and this is female magazine , OK and it indicates that there is no need for a description of as to who Beyoncé and Jay Z are , it is like as if the reader is expected to know. Then the words 'rolling in it' are used and this is a in direct , slang way of saying that they are very wealthy , because this is a magazine it is not very formal and rather chatty to connect with the audience. Also at the end of this headline it says celebrity couple which is the use of alliteration and this attracts the trader. Also the fact they have been 'named' the richest celebrity couple proves that they are really wealthy.