Language and power

In the leaflet wrtitten by Bishops Waltham Action Group there are various lexical choices made by the writer in order to assert power.Firstly i can tell the purpose is to persuade and inform because it is a peice of text that is written as a leaflet and nearly all leaflets are written to persuade , wether it is a product , a service , a campain and in this case it is a leaflet written by a  local protest group and it is also written with the purpose to inform.The text is encouraging the people of Bishops Waltham to write a letter of complaint by a deadline date in the hope that it will encourage the council to not go ahead with tehir intended plans.The context of the text is about a local protest group being infuriated about the plans of a sainsburys superstore being built due to a number of reasons such as it will , cause traffic , it will 'destroy the vitality and viability of Bishops Waltham town centre. The audience of the leaflet is to the local people of Bishops Waltham and the writer tries to make the peoople of Bishops Waltham seem like they are all as one by using personal pronouns such as "we all now" and "our community" , this is done to really entise the reader into joining the protest , i see this as a way of trying to asssert power because it is like as if the writer is trying to indocrinate the reader into thinking they really do need to help in this protest.A graphalogical feature that is apparent to me is the use of colour, there is a lot of the use of red , red is usually a colour assosiated with danger and urgency , just by using this colour it is like as if it is crucial the reader does what the leaflet is telling the reader to do.I see this as a way of asserting power because it is really alarming readers in the hope that readers will act upon the wishes made by Bishops Waltham Action Group. Another graphalogical feature is the use of a alarm clock next to the title that says "times running out...write a letter today". This text is written in a bold font to entise and the words , "write a letter today" , seems very much like a imperative in order to make it seem crucial that the reader must take action as soon as possible , because of the use of the word "today".It is like as if the writer is saying if the reader does not take action there will be consequences . The image of the alarm clock (in red) , is like a indication to the reader that it is really important a letter is wrtitten soon as it is like as if the clock is ticking.There is also a use of rhetorical questions such as "is this a chance worth taking?" and this is written in bold to make it clear to the reader that it is crucial the reader takes action from this leaflet.In the bottom left corner of the leaflet it says "Love Bishops Waltham" with a heart around Bishops and in small font underneath this text it says "A high street dating back to 1832" . The small font gives me the implied message that if this sainsurys superstore is built it will ruin the tradtional old town of Bishops Waltham and having this superstore built , it will jeprodise the history of this town.Also there is  a small red box that says , "if you are about to go on your summer holiday  , prlease write before you go ... every letter counts" the word "please" is a polite marker of really encouaging people to write a letter.Obviously it is crucial that when the readers of this letter actually want to write this letter , they will need an adress the person can write this to.In the text an adress is listed but above the adress it says the imperative , "you must quote both" , this is an imperative to assert power.The register of the text is spoken english as this is a way of the text being able to appeal to most people so that way it gets the message out to most people.Also there is another text box saying "remember:" and this is like a declative and the use of a colon shows it is like a list .